TikTok is introducing a fresh option that allows them to cut down on the quantity of artificial intelligence-produced videos appearing in their streams. This move comes as the company announced that it currently hosts more than 1 billion content made with AI.
Trial and Implementation
This change is undergoing trials over the coming weeks before a full-scale release. This advancement coincides with a surge in AI content, driven by new video-generation tools.
AI Content on Other Platforms
Recent reports that nearly 10% of the fastest-growing video streams on a competing service primarily display content made by AI. A large amount of this material is classified as low-quality AI content, a phrase for poor-quality, factory-style content that is frequently nonsensical or dreamlike.
“We know from our community that numerous viewers enjoy content made with AI tools, ranging from digital art to educational videos, and we want to offer the community the option to increase or decrease of that, depending on their own preferences,” said a company executive.
AI on the Platform
The service disclosed that there are currently 1.3bn videos on its service tagged as AI-generated. Collectively, more than 100 m media items are submitted to the service every day, making clips made by AI a relatively small part of its total content library.
User Control Features
Viewers will be capable of limit or boost the volume of artificial media they watch by accessing the “manage topic” setting in the application and selecting AI-made media. Additional categories that can already be modified under the tool include news, clothing, beauty, and dance.
AI Disclosure Rules
TikTok’s guidelines oblige content makers to label convincing AI-made content, and it bans dangerous deepfakes of public figures or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its terms of service.
Additionally, the app will from now on apply an “AI-made” watermark to content created with its built-in AI features, or flagged by an industry-wide initiative for identifying artificial media. This step is aimed to deter users from attempting to evade the disclosure requirement.
Responsible AI Funding
The company is additionally launching a $2 million AI literacy fund for specialists and groups to create learning resources about ethical AI use. This project will support non-profit groups specializing in training programming and robotics.
Content Safety Approach
The video-sharing app has justified its safety measures, following discussion over intentions to make redundant a large number of safety staff in the United Kingdom. It is planning to eliminate 439 jobs in its content moderation team in its British office, with labor groups and online safety experts voicing alarm that people are being substituted by automated systems.
A company official stated that human moderation would continue to be important, but AI can protect employees by removing the most harmful content before it has to be seen by staff. The company announced a significant reduction in shocking and graphic content reviewed by content reviewers over the previous year due to intervention by its machine learning processes.
It is vital to balance humans and technology to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s very important to reduce exposure to harmful content as rapidly, which is where a significant AI assistance is making a difference operate efficiently.”
